Note

Please note that this seminar will be held in Johannesburg only.

Overview

The income you enjoy today and the lifestyle you have when you retire depend on how well you manage your firm. Lots

This seminar focuses on laying the foundations that will enable you to maximise your profitability potential. It requires you to look carefully at approaching your business differently than perhaps you have done so in the past. You are managing a business and need to pay maximum attention to your best client – your own firm. Your business needs to have the care and attention you afford those clients who you do regard as your best clients.

Improving results will not happen by accident. You must make a clear assessment of what you need to do to ensure that the business delivers the required financial rewards. Then you need to be bold and intentional in working through your decisions. Implementation is key – you must avoid failure to implement. If you do you are saying to yourself that you are resigned to there being no change in the results.

Content

• How one firm increased realisation from 65% to 85% in six months
• How one London-based firm increased profits by over 100% in less than a year
• Key ways to get more chargeable hours without more overtime
• An essential future accounting firm model
• Learn the lessons from the eight ladders of success and avoid the eight ladders of complacency
• Learn how to massively eliminate time on jobs
• Essential keys in strategic planning
• Marketing - forward to some great basics
• How to bill more for the same work
• New twenty first century pricing strategies
• How to increase your minimum tax return fees
• How to increase profitability of serving existing clients
• Six steps to increasing client loyalty
• Effective strategies for gaining new clients
• Key laser like metrics that will enable you to manage smarter - rather then harder

Presenter

Mark Lloydbottom, Practice Management Consultant, UK

Mark Lloydbottom is acknowledged as a futurist who specialises in management planning and strategy for accounting firms. His programmes and consulting are based on over 25 years’ experience as a practitioner and consultant. He has worked with professional service firms in fifteen countries and has lectured throughout Europe, North America and Africa, standing on platforms with leading industry thinkers including David Maister and Paul Dunn. Mark was a practitioner for 16 years having started his own practice in Bristol in 1978.

He is the founder of Practice Track and PracticeWEB and has also served on various committees with the Institute of Chartered Accountants, including the 2005 Working Party. Mark was a non-executive director of SWAT for ten years, serving as chairman for the last three. He has worked closely with leading firms in the US including Practice Development Institute based in Chicago, BizActions in Maryland, AccountingWEB in the UK and USA and Faust Management Corporation in San Diego. He lectures throughout Europe, the United States and in South Africa for the South African Institute of Chartered Accountants. He also works with a number of the UKs leading firm associations and accounting institutes.

He is devoted to researching and identifying strategies to enable accounting firms to build the top and bottom lines. He achieves this by delivering high-quality consulting, CD/DVD-based management training programmes and lecturing. Yet he maintains his technical expertise and remains PracticeWEB's principal author for site content used by more than 700 UK accounting firms.

Mark is the co-author of Clients4Life published by the Institute of Chartered Accountants of Scotland, South African Institute of Chartered Accountants and the Institute of Chartered Accountants of Australia and New Zealand. He is also the author of the CD/DVD/Manual Defining Edge, Power UP Your Gross Margin.

Who should attend

Practice partners and firm owners

CPD

Attendance of the seminar will accrue 8+1 hours CPD for members of a relevant professional body such as ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CSSA, ICBA, LSSA, FPI, and the IBA.

Complete a free online assessment at the end of each event and receive an additional CPD point.