Overview     

In the current stagnant economic climate, accountants must go beyond their technical expertise and embrace marketing and sales techniques to unlock growth for their accounting practice.  

This webinar aims to equip accounting practices with the knowledge and strategies necessary to overcome the common obstacles faced in client acquisition and retention. You are invited to join Nestene Botha CA(SA) on 28 July 2023 from 9:00 a.m. to 11:00 a.m. for a complimentary webinar where she will delve into important topics tailored for accountants to be confident to grow their accounting practices. 

  Nestene and her co-presenters will provide attendees with valuable, and actionable insights on:  

• Identifying the ideal customer. 

• Mastering the sales process. 

• Establishing a robust online presence. 

• Leveraging the power of email marketing. 

• Harnessing the productivity-enhancing capabilities of artificial intelligence. 

• Utilizing LinkedIn for lead generation. 

• Leveraging podcasts for content marketing. 

• Creating a client-centric brand. 

• Harnessing the power of networking.  

Attend this webinar and gain actionable insights and practical tips that can be implemented immediately to enhance marketing and sales focus, resulting in accelerated growth for your accounting practice.  

Learning objectives    

   By attending this webinar you will gain the following competencies: 

• Understanding of how to identify and attract your ideal clients through targeted strategies. 

• The ability to construct an efficient sales process and customer journey that effectively transforms leads into loyal customers. 

• Knowledge to establish and manage a strong online presence that attracts and retains clients. 

• Actionable insights to execute successful email marketing communication with sequences that nurture connections and converts prospects into clients. 

• Practical tips for utilising technology to enable you to reach a wider customer base and effectively communicate your services. 

Content   

   The webinar will cover the following foundational to intermediate topics:  

• Client Acquisition Strategy: 

  • Ideal Customer Avatar Identification 

  • Value Proposition Formulation 

  • Sales and Marketing Messaging 

  • Creation of Conversion-oriented Offers 

• Sales Process Architecture: 

  • Ideal Sales Process for Professional Services Firms 

  • Customer Journey Mapping 

  • Conversion Strategy 

• Digital Presence Building: 

  • Business Listings and Directories 

  • Social Media Client Generation Strategies 

  • Content Marketing Guidelines 

  • Website Layout and Optimization for Client Attraction 

  • Search Engine Optimization (SEO) 

  • Testimonials, Reviews, and Case Studies Utilization 

• Email Marketing: 

  • Email Marketing Mechanism 

  • Email List Segmentation and Growth 

  • Lead Magnet Development 

  • Conversion-focused Email Sequence Planning 

• Artificial Intelligence in Marketing: 

  • Utilizing ChatGPT for Content Creation 

  • Employing Dall-E for Image Generation 

  • Using Bluecap for Sales Process Optimization 

• LinkedIn Lead Generation: 

  • LinkedIn Profile Optimization 

  • Ideal Client Connection Strategy on LinkedIn 

  • Post-Connection Engagement Tactics 

• Podcasting for Content Marketing: 

  • Podcasting as a Client Attraction Tool 

  • Podcasting Best Practices 

  • Podcasting Ideas for Professional Services Firms 

• Brand Development: 

  • Psychology of Shape and Color in Branding 

  • Essential Branding Elements 

  • Creation of a Client-centric Brand 

• Networking and Referrals: 

  • Networking for Client Attraction 

  • Networking Best Practices 

• Comprehensive Client Acquisition Strategy: 

  • Integrating Various Strategies 

  • Future Steps 

  • Follow-up Webinar Opportunities 

Obtaining your CPD certificate   

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA. 

All attendees are issued with a CPD certificate available in an online profile.   

About the presenters  

Nestene Botha (CA)SA  

Nestene is a registered Chartered Accountant with a passion for equipping accounting professionals with the entrepreneurial and other skills they need in order to succeed in a modern business environment. She brings to the table 10 years experience in academia, 10 years experience in entrepreneurship and 7 years experience running her own accounting and audit firm. 

Peter Hingston 

Peter Hingston a team and culture building specialist, with 35 years experience building, directing and managing various teams in various environments around the world. He is one of the co-founders of Explore ProTech Entrepreneurial Haven and passionate about creating opportunities for entrepreneurs around the world through teamwork, joint ventures and access to global markets. 

Megan Deers - Copywriting and Marketing Agency Owner 

Megan Deers is a Technical & Creative Copywriter, Content Creator/ and Communications Mentor. 

She is the founder of Paradox Rocks, a content creation agency.  She brings to the table 20+ years of experience in Heavy-duty Tech Sales, Scientific Research, and Mentorship. 

Janine Lingenfelder - Sales Coach & Sales Agency Owner 

Janine Lingenfelder is a sales mentor and business owner. She is the founder of Jelani Sales, and co-founder of Explore VAN (Virtual Assistant Network). She brings to the table 14+ years of experience in corporate and small business sales. 

Marlon August 

Marlon is a Marketing Strategist. He is the founder of Story Advantage - a marketing agency that specialises in providing tailor made marketing campaigns to B2B entrepreneurs. He brings to the table 20+ years’ experience in Marketing & Business Strategy as well as a 08 & 16’ Olympian (Judo). 

Rhona MacCormack - Copywriting Agency Owner 

Rhona is a content creator and copywriter who is passionate about creating engaging content that drives action. In today's digital age, building and nurturing an engaged email list is crucial for professionals in your field. By growing your email list, you can establish a direct line of communication with your clients, providing timely updates, sharing valuable insights, and fostering lasting relationships - and it's important to remember that you own your email list unlike your social media following! I'm delighted to guide you on effective strategies to expand your email list, maximize engagement, and ultimately drive business growth in the competitive world of accounting and law. 

Justin Hacker and Fuad Miah 

Fuad Miah and Justin Hacker, founders of Bluecap.ai, bring over 15 years of experience in utilizing AI and digital marketing to optimize business processes and attract new clients. They have successfully helped various intricate businesses transform their operations using AI, including CAA, one of Canada's largest business entities. Their in-depth knowledge in implementing AI tools such as ChatGPT, Midjourney, Adobe Firefly, and their own Bluecap for sales process optimization makes them ideal instructors for this topic. With their unique blend of experience, they are excited to help attorneys and accountants uncover the potential of AI in their profession. 

Sommerville Lombard 

Sommerville Lombard is an Online Business Manager (OBM) based in Limpopo, South Africa. 

She is also the Founder of The Sommerville Agency (VA Services), Co-Founder of Explore VAN (Virtual Assistant Network), a Lead Generation Coach & an Online Project Manager. 

She has almost 20 years in the teaching industry, specifically IT, Graphics and Web Design, and CAT for all ages. She has a bustling Global Virtual Assistant Agency, with multiple VAs working for her. Explore VAN is very close to her heart as it helps and supports global VAs in their businesses. She is a Lead Generation Coach teaching budding entrepreneurs from around the world the art of Lead generation and giving them practical techniques. One of her greatest passions is to see others succeed in their businesses which includes how they present themselves to the public, including perception and the psychology of design and branding. To to it all, the lady of many talents, is an Online Business/Project Manager for several global businesses, supporting the business' growth and assisting in reaching their goals. 

Hendrik & Ethan Baird 

Hendrik Baird is a seasoned professional with over 40 years of experience in dramatic performance, online media, and arts management. With a master's degree in media and journalism, earned at the age of 56, Hendrik showcases his commitment to lifelong learning. His passion lies in voice acting, which led him to discover the power of podcasting as a medium perfectly aligned with his expertise. Hendrik's extensive knowledge and experience make him the ideal candidate to discuss podcasting for business, specifically attracting new customers for attorneys and accountants. As an author of two comprehensive books on podcasting, "Become a Podmaster: Everything You Need to Know to Master the Art of Podcasting" and "Purposefully Repurposed for Profit: How to Save Time When Creating a Marketing Plan Simply by Repurposing a Podcast," Hendrik provides invaluable insights into leveraging podcasts for effective content marketing campaigns. 

Ethan Baird is a South African Radio Award radio producer that has edited hundreds of podcast episodes and is a producer for Breakfast with Martin Bester on Jacaranda FM.  

He has managed and trained many teams of radio broadcasters, and runs a podcast mentorship and production company with his father. 

He is passionate about teaching business owners how to generate a steady stream of content for their marketing campaigns so that they can demonstrate thought leadership and make new connections. 

Steven Levy 

Steven Levy is a global leadership coach and the founder of Dare2Be Coaching and Beyond. He works with many bluechip corporate clients around the world and has been involved in creating incredible success stories where he has helped entrepreneurs gain clarity and achieve incredible results. He brings to the table 45+ years experience in business development and leadership coaching. 

Who should attend?   

   The following persons will benefit from attending this webinar: 

• Professional accountants such as CA(SA), BAP(SA), AGA(SA), Professional Accountant (SA), FCCA, BA(SA) and ACCA. 

• Registered auditors. 

• Accounting officers. 

• Bookkeepers. 

• Trainee accountants. 

Price                 

• Free to attend.

Steps to register for the event:   

If you already have a profile, login and register for the webinar.  

If you don’t have a profile, create a free profile then login and register for the webinar.  

Click here  to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series).  

Click here  to find out about the Technical Resource Centre & CPD Subscription options.  

 Additional material  

   By attending this webinar you will be provided with:  

• Summarised slide presentation;  

• Detailed course material; 

• Source documents for reference/resource library; and   

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.