Overview  

Beyond technical expertise, accounting professionals need guidance, feedback and support to grow professionally and personally. This webinar explores the principles and practices of coaching and mentoring in accounting, focusing on how to build a culture of continuous learning, accountability and professional excellence within firms and finance teams. 

Join Russel Ngobeni on 21 November 2025, from 10h00 to 12h00, as she discusses how structured coaching and mentoring programmes can enhance employee engagement, improve retention and strengthen overall organisational performance in the accounting environment. 

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Understand the distinction between coaching and mentoring and their respective roles in professional development. 

• Apply effective coaching techniques to improve team performance and productivity. 

• Develop mentoring frameworks that support career progression and knowledge transfer. 

• Recognise the importance of emotional intelligence, communication and feedback in developmental relationships. 

• Design and implement sustainable coaching and mentoring programmes within an accounting firm or finance department. 

Content 

The webinar will cover the following topics:  

• Understanding Coaching and Mentoring in the Accounting Context 

  • Differences between coaching, mentoring, and supervision 

  • Benefits of developmental support for accountants and trainees 

  • Aligning coaching and mentoring with organisational goals 

  • Building trust and confidentiality in professional relationships 

• Coaching Techniques for Performance Enhancement 

  • Goal setting and performance improvement strategies 

  • Providing constructive feedback and accountability 

  • Using questioning and reflection to promote problem-solving 

  • Overcoming challenges in coaching conversations 

• Mentoring for Career Growth and Knowledge Transfer 

  • Developing structured mentoring programmes 

  • Matching mentors and mentees effectively 

  • Encouraging knowledge sharing across generations and specialisations 

  • Measuring outcomes and success in mentoring relationships 

• Emotional Intelligence and Communication Skills 

  • Understanding the role of emotional intelligence in leadership 

  • Active listening and empathy in coaching and mentoring 

  • Handling difficult conversations with professionalism 

  • Creating a psychologically safe environment for learning and growth 

Obtaining your CPD certificate 

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA. 

All attendees are issued with a CPD certificate available in an online profile.   

About the presenter  

Russel Ngobeni  

Russel is a registered Business Accountant in Practice through the Southern Institute for Business Accountants (SAIBA), and a registered Tax practitioner through the South African Institute of Tax Practitioners (SAIT). He holds a Bachelor of Accounting Science degree from the University of South Africa and a National Diploma in Financial Information Systems from Tshwane University of Technology.

In 2014 Russel founded Shinyawani Group of Companies (Pty) Ltd.  In 2016, the Free State province recognised him as one of the best 12 Young Entrepreneurs in the province during the 2016 Macufe Trade Bridge. He also won first runner up for the 2016 Young Entrepreneur of the Year Award at the Free State Youth Chamber of Commerce and Industries Awards.

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants including: CA(SA), Professional Accountant (SA), AGA(SA), FCCA, BAP(SA), BA(SA) and ACCA. 

• Management accountants. 

• Accounting officers. 

• Independent reviewers. 

• Registered auditors. 

• Compilers. 

Price 

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R337 per person (up to 5 users)  

• Group Price 2 - From R260 per person (up to 10 users)  

• Group Price 3 - From R224 per person (over 11 users) 

Steps to register for the event:  

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar 

Corporate training solutions 

At SA Accounting Academy, we recognise the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.   

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritise hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.   

Interested in a bespoke corporate training experience? Reach out to us at [email protected] or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organisational goals.   

Contact us 

Have any questions or need any assistance? Contact us today!    

• Online chat through our website.    

• WhatsApp: Start chatting (+27635026114)    

• Phone: 010 593 0466    

• E-mail: [email protected]