Digital Branding for Professionals

Date: May 8, 2018 - May 8, 2018

CPD hours: 2 Hours

Time: 09:00 - 11:00

Event Type: Webinar

Presenter: Ryan Hogarth
Author, professional speaker and Pod-caster

An unintended consequence of a globally connected world has been the requirement of professionals to have a digital presence and brand themselves digitally. Done well, it is a powerful way to establish yourself as an expert in your field.

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Overview

Marketing has always been important. Online marketing has become even more important. Part of your digital marketing strategy should include social media, which has become the latest marketing and networking strategy, as well as a useful lead generation tool for many companies.

Getting started with developing a brand and social media can be very confusing. To help you harness the power of social media and creating the right platforms, we have asked Ryan Hogarth, Digital Transformer, to take you through the importance of having a personal brand and how to decide which platforms to use and how to set them up.

Learning objectives

This webinar will cover:

the basics of online personal branding
network building
the benefits of social media

Course content

The course will cover the following topics:

Why personal digital branding is a necessity
Who are you as a personal brand?
The most effective ways to build a personal brand
How to expand your personal network that is mutually beneficial
Suggested social media platforms for you to use
How to set up a social media platform

Obtaining your CPD certificate

Earn a recognised CPD certificate from the SA Accounting Academy. On completion of the webinar, you will earn a CPD certificate to claim CPD hours from your professional body. This provides powerful proof of your new competencies and you can use it to set yourself apart from the rest and get recognised in the job market.

Attendance of this 2-hour webinar will accrue 1 CPD hour for members of a relevant professional body such as ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA.

Complete the free online assessment at the end of the event and receive an additional 2 CPD hours.

Who should attend

Professionals running their own business
Professionals in small businesses
People looking to establish a network for the long-term benefit in their careers
SME finance staff.

Investment

This webinar is not part of any CPD package and is available at the affordable price of R399.

You will be able to watch the webinar live on the day as well as having lifetime access on demand from your profile.

Save this event to your Google or Outlook calendar.

Venues & Dates

The following venues and dates are available for this event.

Online Webinar

May 8, 2018