Overview

South African accounting firms are feeling the pressure of a slowing economy and slow-paying clients. Many clients want high quality services but are not willing to pay. SAIBA and SAIT have therefore requested that a UK practice management expert, Mark Lloydbottom, review the South African accounting practice sector. He has carefully considered the revenue potential of South African accounting firms and concluded that there are small but critical changes that firms can make to bring back high profit growth. Mark will reveal what these changes are and how to implement them during this free one-hour webinar.

Content

Mark will cover the following topics:

• The accountancy profession at the crossroads
• New competitors on the horizon and what to do about it
• Essential benchmarks and how they can drive our business to greater success
• The power of delivering outstanding client service
• Why billing practices have to change from the 20th century to the 21st –we are way behind!
• Great ways to win new business
• Insights into how you really can double your income
• For those seeking in-depth knowledge the webinar provides an introduction to a complete practice management series to be hosted in July.

Presenter

Mark Lloydbottom, Practice Management Consultant, UK

Mark Lloydbottom is acknowledged as a futurist who specialises in management planning and strategy for accounting firms. His programmes and consulting are based on over 25 years’ experience as a practitioner and consultant. He has worked with professional service firms in fifteen countries and has lectured throughout Europe, North America and Africa, standing on platforms with leading industry thinkers including David Maister and Paul Dunn. Mark was a practitioner for 16 years having started his own practice in Bristol in 1978.

He is the founder of Practice Track and PracticeWEB and has also served on various committees with the Institute of Chartered Accountants, including the 2005 Working Party. Mark was a non-executive director of SWAT for ten years, serving as chairman for the last three. He has worked closely with leading firms in the US including Practice Development Institute based in Chicago, BizActions in Maryland, AccountingWEB in the UK and USA and Faust Management Corporation in San Diego. He lectures throughout Europe, the United States and in South Africa for the South African Institute of Chartered Accountants.

He also works with a number of the UK's leading firm associations and accounting institutes. He is devoted to researching and identifying strategies to enable accounting firms to build the top and bottom lines. He achieves this by delivering high-quality consulting, CD/DVD-based management training programmes and lecturing. Yet he maintains his technical expertise and remains PracticeWEB's principal author for site content used by more than 700 UK accounting firms.

Mark is the co-author of Clients4Life published by the Institute of Chartered Accountants of Scotland, South African Institute of Chartered Accountants and the Institute of Chartered Accountants of Australia and New Zealand. He is also the author of the CD/DVD/Manual Defining Edge, Power UP Your Gross Margin.

CPD

Attending the webinar will accrue 1 hour of CPD for members of a relevant professional body.