Overview   

In the fast-paced and rapidly changing world of digital marketing and advertising, it’s not difficult to feel overwhelmed and disheartened trying to keep up with your competitors while at the same time you're trying to get a strong brand message across. Multiple channels, scheduling, and cross-platform integration often make for a complex perspective on online marketing for even the most astute financial services professional and any other business person for that matter.  

Digitally Ready© is a ground-breaking new initiative which breaks down, in plain and simple language, how you can take back control of your digital marketing strategy and put in place, a realistic and sustainable plan which establishes brand awareness, generates traffic, and ultimately generates leads and sales for your accounting, tax or bookkeeping practice. Stop spending huge amounts of money on advertising fees which you pay to advertising agencies who offer limited exposure on individual channels.   

Join David Delaney as he presents a three-part webinar series that puts you in the driving seat of your brand story and gets your message across to the right people, at the right time and price. Part 1 is scheduled for 13  November 2019 from 09:00 a.m. to 11:00 a.m. giving you 1 CPD hour.  

Learning objectives  

By the end of this event the participant should: 

• Understand the five guiding principles of creating a great website; 

• Be able to recognise and self-assess level of progress on the five principles; 

• Be able to budget for initial and ongoing costs to run a successful website; 

• Understand the fundamentals of Search Engine Optimisation (SEO); and 

• Understand how to create a content strategy into your website. 

Content 

This webinar will cover the following topics:  

• Website creation – 5 guiding principles.  

• Website content strategy. 

• SEO fundamentals. 

• Budgeting for a successful website. 

Obtaining your CPD certificate 

This webinar qualifies for 1 CPD hour with your professional body including: ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA. The SAAA CPD policy is compliant with IFAC IES7 and is recognised by all relevant professional bodies. 

All attendees are issued with a CPD certificate available in an online profile. 

About the presenter 

David Delaney 

Originally from Waterford, Ireland, David has worked predominantly in creative industries, specializing in social and content strategies for small businesses. He holds a Bachelor of Business Studies (Marketing Major) combined with a Masters in Interactive Media from the University of Limerick.   

As Head of Digital Marketing for Business Unite and content creator for Digitally Ready®, he works together with business leaders to align traditional and digital marketing strategies, ensuring that real stories and engaging content are delivered to the right customer while nurturing current customers with lifetime brand value.  

 Who should attend 

The following persons will benefit from attending this webinar: 

• Professional Accountants including: RA(SA), CA(SA),PA(SA) and BAP(SA); 

• Practice owners and partners. 

• Business owners. 

• Marketing practitioners and personnel. 

Price 

 This webinar is free. Choose Individual if you would like to attend this event yourself or choose Company if you would like to share this event to with your entire firm. 

Click here

https://accountingacademy.co.za/auth/register> to create a profile and then register for the event (There is no charge to create a user profile and gain access to our free Monthly Practice Management Series). 

Click here

https://accountingacademy.co.za/cpd> to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• Summarised slide presentation. 

• Reference documents and/ or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.