Overview   

As the 4th Industrial Revolution fast gains momentum, it is clear to all that there's no turning back. Work processes are being streamlined and made more efficient. Those who get left behind will not survive in business. 

We have invited David Delaney of Digitally Ready© to present a webinar on marketing automation. This is Part 2 of a three-part webinar series on digital readiness. Digitally Ready© is a ground-breaking new initiative which breaks down, in plain and simple language, how you can take back control of your digital marketing strategy.    

David Delaney is presenting Getting Digitally Ready – Part 2 on 20 November 2019 from 14:00 p.m. to 16:00 a.m. giving you 1 CPD hour.  

Learning objectives  

By the end of this event the participant should: 

• Recognise the current marketing challenges that warrant the need for automation; 

• Be able to set out objectives and channels for marketing automation campaigns; 

• Understand the importance of sequences and their role in the sales funnel; and  

• Be able to deliver more focused content and offers.   

Content 

This webinar will cover the following topics:  

• Current marketing challenges.  

• Marketing automation objectives. 

• Marketing automation channels. 

• Sequences and the sales funnel. 

Obtaining your CPD certificate 

This webinar qualifies for 1 CPD hour with your professional body including: ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA. The SAAA CPD policy is compliant with IFAC IES7 and is recognised by all relevant professional bodies. 

All attendees are issued with a CPD certificate available in an online profile. 

About the presenter 

David Delaney 

Originally from Waterford, Ireland, David has worked predominantly in creative industries, specializing in social and content strategies for small businesses. He holds a Bachelor of Business Studies (Marketing Major) combined with a Masters in Interactive Media from the University of Limerick.   

As Head of Digital Marketing for Business Unite and content creator for Digitally Ready®, he works together with business leaders to align traditional and digital marketing strategies, ensuring that real stories and engaging content are delivered to the right customer while nurturing current customers with lifetime brand value.  

 Who should attend 

The following persons will benefit from attending this webinar: 

• Professional Accountants including: RA(SA), CA(SA),PA(SA) and BAP(SA); 

• Practice owners and partners. 

• Business owners. 

• Marketing practitioners and personnel. 

Price 

 This webinar is free. Choose Individual if you would like to attend this event yourself or choose Company if you would like to share this event to with your entire firm. 

Click here

https://accountingacademy.co.za/auth/register> to create a profile and then register for the event (There is no charge to create a user profile and gain access to our free Monthly Practice Management Series). 

Click here

https://accountingacademy.co.za/cpd> to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• Summarised slide presentation. 

• Reference documents and/ or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.