Overview   

We know you're are the expert of your Accounting craft and we want to assist you to get your brand message across to the client.  

To help you to identify the problem and offer you the solution, we will be conducting a “Back-to-Basics” brand storyboarding exercise. To conclude this Digitally Ready ®  series,  we will amalgamate all the channels discussed to prepare and consolidate a concrete digital marketing strategy for your business through understanding the digital environment. 

Join David Delaney on Wednesday 04 December 2019 for the final episode and wrap-up of our triple-webinar series. The webinar will be from 09:30 a.m. to 11:30 a.m. giving you 1 claimable CPD hour.  

Learning objectives  

By the end of this event the participant should: 

• Be able to determine which platforms best serve their digital marketing efforts; 

• Have equipped themselves with valuable tools to optimize and maximize results;  

• Be able to define and plan a digital marketing strategy to roll out for their business; and  

• Accept and embrace digital marketing as their primary channel for future business growth  

Content 

This webinar will cover the following topics:  

• Selecting the right platform for your digital marketing efforts. 

• Defining and planning your digital marketing strategy. 

• Optimising and maximising results. 

• Embracing digital marketing as the future. 

Obtaining your CPD certificate 

This webinar qualifies for 1 CPD hour with your professional body including: ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA. The SAAA CPD policy is compliant with IFAC IES7 and is recognised by all relevant professional bodies. 

All attendees are issued with a CPD certificate available in an online profile. 

About the presenter 

David Delaney 

Originally from Waterford, Ireland, David has worked predominantly in creative industries, specializing in social and content strategies for small businesses. He holds a Bachelor of Business Studies (Marketing Major) combined with a Masters in Interactive Media from the University of Limerick.   

As Head of Digital Marketing for Business Unite and content creator for Digitally Ready®, he works together with business leaders to align traditional and digital marketing strategies, ensuring that real stories and engaging content are delivered to the right customer while nurturing current customers with lifetime brand value.  

 Who should attend 

The following persons will benefit from attending this webinar: 

• Professional Accountants including: RA(SA), CA(SA),PA(SA) and BAP(SA); 

• Practice owners and partners. 

• Business owners. 

• Marketing practitioners and personnel. 

Price 

          This webinar is free. Choose Individual if you would like to attend this event yourself or choose Company if you would like to share this event to with your entire firm. 

Click here

https://accountingacademy.co.za/auth/register> to create a profile and then register for the event (There is no charge to create a user profile and gain access to our free Monthly Practice Management Series). 

Click here

https://accountingacademy.co.za/cpd> to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• Summarised slide presentation. 

• Reference documents and/ or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.