Overview

This two-hour webinar will demonstrate that stakeholder relationships and good corporate governance are the cornerstones of establishing a sustainable enterprise and what entrepreneurs and SMEs must be aware of when dealing with the board, shareholders, employees and customers.

Join Geordie van der Nest, an expert business advisor, as he reveals tips and techniques for guiding your business successfully through the current tough economic times. The information that will be shared can equally be applied to your clients’ businesses, so will be invaluable if you are also in the business advisory field.

Content

• What is entrepreneurship, enterprise promise and the purpose of an enterprise
• The perspective of the economy being where enterprise and the community meets
• The importance of stakeholder relationships
• Key responsibilities of the board
• Key principles governing the relationship between the board and shareholders
• Why NOBODY can own a company!
• The core principles of trading, the five variables you can control and contemporary marketing techniques within the current economy
• The factors that make a powerful corporate responsibility and transactional giving programmes
• Leveraging your business through strategic alliances
• The power of good employee relations

Presenter

Geordie van der Nest, Geordie van der Nest & Associates

Geordie van der Nest is an Accredited Executive Associate of the Institute for Independent Business International. He is a member of the Institute of Directors in Southern Africa and an Accredited Director on the Sirdar Corporate Governance Panel.

Geordie has eleven years’ experience as a business advisor, providing executive and business support services to managing directors and business owners. He is also the Managing Director of Heads-up Events, an event management company specialising in contemporary marketing techniques such as experiential marketing, value co-creation spaces and relationship marketing.

Who should attend

Practising accountants, SMEs, Business Advisors

CPD

Attending the webinar will accrue 2 hours’ CPD for members of a relevant professional body such as ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA.