Overview   

Many SMEs fail within the first year of commencing business. This is true for all players across the South African economy; bookkeeping/ accounting practices included! There are many common reasons which cause these failures. If you have just started your practice join us as we show you how to survive. If you have been in business for a while, we will show you how to keep going and increase your profitability and productivity. 

In this webinar, Russel Ngobeni will focus on bookkeeping/ accounting practices and highlight the importance of branding as well as giving you a breakdown of key aspects that contribute to the growth of your practice.  

Learning objectives 

By the end of this event the participant should understand: 

• How to choose the right brand for a business. 

• Personal traits of a successful bookkeeper/ accountant. 

• How to set up a well organised practice. 

• Pricing for services offered. 

• The importance of employing the right staff. 

• Business mistakes to avoid. 

Course content  

The webinar will cover the following topics in detail:  

• Branding for success; 

• Setting up internal business management systems; 

• Location and its contribution; 

• Staffing correctly; 

• Pricing – don't underprice or overprice yourself out of business; 

• Choosing the right clients; 

• Marketing your practice; 

• Qualities of a good practitioner; and  

• Pitfalls to avoid. 

Obtaining your CPD certificate 

Attendance of this 2-hour webinar will accrue 2 CPD hours for members of a relevant professional body such as ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA. The SAAA CPD policy is compliant with IFAC IES7 and is recognised by SAICA, AAT, SAIPA, SAIBA, IAC, CIS and others. 

Complete the free online assessment at the end of the event and receive an additional 1 CPD hour. 

About the presenter 

Russel Ngobeni 

Russel is a registered Business Accountant in Practice through the Southern Institute for Business Accountants (SAIBA), and a registered Tax practitioner through the South African Institute of Tax Practitioners (SAIT). He holds a Bachelor of Accounting Science degree from the University of South Africa and a National Diploma in Financial Information Systems from Tshwane University of Technology. 

In 2014 Russel founded Shinyawani Group of Companies (Pty) Ltd.  In 2016, the Free State province recognised him as one of the best 12 Young Entrepreneurs in the province during the 2016 Macufe Trade Bridge. He also won first runner up for the 2016 Young Entrepreneur of the Year Award at the Free State Youth Chamber of Commerce and Industries Awards. 

Who should attend 

The following persons will benefit from attending this webinar: 

• Bookkeeping practitioners; 

• Professional Accountants including: RA(SA), CA(SA),PA(SA) and BAP(SA); 

• Tax practitioners; 

• Entrepreneurs; 

• Accounting officers. 

• Practice support staff. 

Price:             

• R 399.00 - Online admission - Individual. 

• R 699.00 - Online admission - Company. 

• Choose Individual if you would like to attend this event yourself or choose Company if you would like to share this event to with your entire firm. 

• This webinar is free if you are already an SAAA Bookkeeper CPD subscriber.

  • Click here to find out about the Technical Resource Centre & CPD Subscription options. 

  • Click here to create a profile and then register for the event (There is no charge to create a user profile and gain access to our free Monthly Practice Management Series).  

Additional material  

By attending this webinar you will be provided with: 

• Summarised slide presentation,  

• Detailed course material and reference documents.   

• You can ask questions during the webinar via the online portal, and you will also have access to me the presenter via e-mail after the webinar.