Slide 2

Ignite Practice Management - Bill What You are Worth and Collect What You Bill

Date: Nov 12, 2021 - Nov 12, 2021

CPD hours: 2 Hours

Time: 10:00 - 12:00

Event Type: Webinar

Presenter: Mark Lloydbottom
Practice Management Consultant, UK

One of the major problems faced by accounting and auditing firms is billing and collection. Unless something changes then just as it was a year earlier, just like it will be in a year’s time!


One of the major problems faced by accounting and auditing firms is billing and collection. Unless something changes then just as it was a year earlier,  just like it will be in a year’s time! 

Lock up (debtors/receivables and WIP at charge rate) should not be greater than 26% of annual revenues otherwise debt is greater than it should be, or partners are unable to access their [tax paid] capital account. Consider this – the balances in your 60 day plus columns indicate those clients who are using you as a source of finance! 

SA Accounting Academy has come together with Ignite Practice Management (a top international accountancy consultancy) to bring you a series of free webinars that take an in-depth look at our ever-changing professional marketplace and what the future firm service model looks like.   

Join Mark Lloydbottom, FCA on 12 November 2021 from 10:00 a.m. to 12:00 p.m. as he demystifies billing and shows you how to improve by pricing smarter, billing smarter, and collecting smarter. 

Learning objectives    

By the end of this webinar the attendee will: 

  • Know that it is possible to bill what he/she is really worth and collect what is billed; 

  • Understand how to side-step the 21 billing myths; 

  • Understand how to maximise price and close the value gap; 

  • Know the steps to take when agreeing a fixed price; and 

  • Understand the modern way to bill and collect.  


The webinar will cover the following topics:  

  • 3 main reasons why accountants don't earn enough. 

  • 21 billing myths you must side-step. 

  • Maximising price and close the value gap. 

  • Training clients to pay promptly. 

  • 15 ways to improve billing. 

  • New approaches to billing and collection.  

  • The guerrilla billing strategy. 

Obtaining your CPD certificate 


This webinar is free and does not qualify you for CPD hours.  

About the presenter   

Mark Lloydbottom, FCA 

Mark Lloydbottom is acknowledged as a futurist who specialises in management planning, strategy, and profit improvement for accounting firms. His programs and consulting are based on over 30 years’ experience as a practitioner and consultant. He has worked with professional service firms and accountancy institutes and associations throughout Europe, North America and Africa. 

Who should attend?   

The following persons will benefit from attending this webinar: 

  • Practising accountants; 

  • Registered auditors; 

  • Accounting/ audit practice owners. 

  • Accounting/ audit practice managers. 



This webinar is free. 


Steps to register for the event:    

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options.

 Additional material 

  By attending this webinar you will be provided with: 

  • Summarised slide presentation. 

  • Reference documents and/or course material where available. 

  • You can ask questions during the webinar and you will also have access to the presenter after the webinar. 

Save this event to your Google or Outlook calendar.

Venues & Dates

The following venues and dates are available for this event.

I'm ready to join, please contact me

Need Help ?

Explore Smarty