Overview   

The core purpose of an accounting firm is surely to deliver outstanding client service so that clients keep returning year on year. Firms value clients who come back year after year, are happy to buy our non-compliance advisory services, and are also ready and willing to recommend your firm to others. 

In so doing one of the really important outcomes of delivering outstanding client service is that profitability increases. The great benefit is that delivering outstanding client service does not cost anything - in fact it pays really big dividends. 

SA Accounting Academy has come together with Ignite Practice Management (a top international accountancy consultancy) to bring you a series of free webinars that take an in-depth look at our ever-changing professional marketplace and what the future firm service model looks like.   

Join Mark Lloydbottom, FCA on 29 October 2021 from 10:00 a.m. to 12:00 p.m. and learn what it takes  

to elevate your firm onto higher ground so that you can achieve greater success with clients and chart a course to greater growth through referrals. 

Learning objectives  

By the end of this webinar the attendee will: 

• Understand exactly what you are selling as a professional accountant/ auditor; 

• Know that there is a cost to lost clients and be able to calculate this cost;. 

• Understand the value of retaining clients that you want to keep;  

• Understand how to manage client expectations avoid service failures; and  

• Know how to improve your image.  

Content 

The webinar will cover the following topics:  

• The cost of lost clients. 

• What are we really selling? 

• Time proposition - the impactful value. 

• 12 ways to strengthen client relationships. 

• Turning your moments of truth into moments of magic. 

• 8 areas where clients judge quality. 

• How do you score on the client report card? 

Obtaining your CPD certificate 

This webinar is free and does not qualify you for CPD hours.   

About the presenter   

Mark Lloydbottom, FCA 

Mark Lloydbottom is acknowledged as a futurist who specialises in management planning, strategy, and profit improvement for accounting firms. His programs and consulting are based on over 30 years’ experience as a practitioner and consultant. He has worked with professional service firms and accountancy institutes and associations throughout Europe, North America and Africa. 

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants; 

• Registered auditors; 

• Accounting/ audit practice owners. 

• Accounting/ audit practice managers. 

Price 

This webinar is free. 

Steps to register for the event:    

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here  to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here  to find out about the Technical Resource Centre & CPD Subscription options.   

  Additional material 

  By attending this webinar you will be provided with: 

• Summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.