Overview   

The services sector in South Africa contributes significantly to the economy (about two-thirds of GDP). This shows how important this sector is to the survival of the South African economy. 

Running a services-based business presents unique challenges. How does one correctly price the services they offer? And how does a service provider ensure client retention, bearing in mind that clients not only demand expert technical knowledge but expect good customer care as well.  

We are presenting a webinar that will focus on practices run by bookkeepers and accountants. The purpose of this webinar is to show how bookkeepers and accountants should manage their practices to ensure survival and expansion.     

Join Russel Ngobeni BAP(SA) on 10 March 2020 from 09:00am to 11:00am as he gives you pointers on how to retain your current clients and also attract new ones so that your practice grows.  

Learning objectives  

By the end of this event the participant will: 

• Know how to establish a thriving practice; 

• Understand how to correctly price their services; 

• Understand the best methods to attract new clients; 

• Understand how to retain existing clients; 

• Be aware of the latest technology in the industry; and 

• Understand value added services.  

Content 

The webinar will cover the following topics:  

• Establishing a successful brand.   

• Setting up a good MIS. 

• Pricing, pricing, pricing! 

• Employing the right staff.  

• Choosing clients – niche market or not? 

• Client retention. 

• Marketing techniques. 

• Technology is here to stay – Don't miss the bus!  

• Value added services.  

Obtaining your CPD certificate 

This webinar qualifies for 2 CPD hours with your professional body including: ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA. The SAAA CPD policy is compliant with IFAC IES7 and is recognised by all relevant professional bodies. 

All attendees are issued with a CPD certificate available in an online profile. 

About the presenter 

Russel Ngobeni 

Russel is a registered Business Accountant in Practice through the Southern Institute for Business Accountants (SAIBA), and a registered Tax practitioner through the South African Institute of Tax Practitioners (SAIT). He holds a Bachelor of Accounting Science degree from the University of South Africa and a National Diploma in Financial Information Systems from Tshwane University of Technology. 

Russel is the founder of Shinyawani Group of Companies (Pty) Ltd.  He has won various entrepreneurial awards in the province of the Free State.  

Who should attend 

The following persons will benefit from attending this webinar: 

• Professional Accountants including: CA(SA),PA(SA), BA(SA) and BAP(SA); 

• Bookkeepers;  

• Practice departmental heads; and  

• Accounting trainees. 

Price      

• R 475.00 - Online admission - Individual. 

• R 950.00 - Online admission - Company. 

• R 0.00 - Paid CPD Bookkeeper Subscribers.  

Steps to register for the event:  

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here 

 to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here 

 to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• Summarised slide presentation 

• Reference documents and / or course material where available 

• You can ask questions during the webinar and you will also have access to me the presenter after the webinar