Overview
In today's dynamic business landscape, understanding the needs and desires of your target audience is essential for successfully engaging and converting potential clients.
We have created a 10-part series on mastering client attraction to explore the strategies that will enable you to connect with your ideal clients and achieve your business goals. We start off this series with this first episode during which the focus will be on:
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Developing client avatars.
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Crafting compelling-part series value propositions.
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Honing your messaging.
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Creating irresistible offers.
Join Megan Deers on 24 August 2023 from 09:00 a.m. to 11:00 a.m. as she shows you how you can create a powerful magnet for attracting clients and drive the growth of your business.
Learning objectives
Attending this webinar will equip you with the following skills:
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Gain insights into the significance of defining and understanding your Ideal Customer Avatar (ICA) in shaping your marketing and sales strategies.
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Understand the key elements of an effective value proposition that clearly communicates the unique benefits of your accounting services.
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Develop a clear and consistent brand message that resonates with your ideal client and sets your firm apart in the accounting industry.
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Know how to design offers that align with your clients' needs and desires, while also highlighting the value and benefits they will receive by choosing your products or services.
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Possess a structured template to help you create an irresistible offer that perfectly aligns with your ideal customer avatar's needs and wants.
Content
The webinar will cover the following topics:
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Understanding your ideal customer avatar
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Defining an Ideal Customer Avatar (ICA).
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The importance of understanding your ICA in your marketing and sales strategy.
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Tools and techniques for identifying your ICA.
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Crafting a compelling value proposition
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The importance of a value proposition
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Key elements of an effective value proposition.
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Examples of compelling value propositions in accounting services.
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Messaging the resonates
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The role of effective messaging in attracting clients
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Principles of persuasive communication in accounting services.
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Examples of effective messaging in the accounting industry.
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Creating your killer offer
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The concept and importance of a 'killer offer'.
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What makes an offer irresistible to your ICA.
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Case studies of successful 'killer offers' in professional services.
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Obtaining your CPD certificate
This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA.
All attendees are issued with a CPD certificate available in an online profile.
About the presenter
Megan Deers - Copywriting and Marketing Agency Owner
Megan Deers is an accomplished professional with over 20 years of experience in heavy-duty tech sales in the field of copywriting and marketing. With a background in technical and creative writing, she excels in crafting compelling copy and creating engaging content.
Additionally, Megan has a strong background in scientific research, which enhances her ability to create content that is accurate, evidence-based, and informed. She stays abreast of the latest developments in various fields, ensuring that her content is up to date and relevant.
Megan is the owner and founder of Paradox Rocks, a dynamic content creation agency based in the Western Cape.
Who should attend?
The following persons will benefit from attending this webinar:
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Professional accountants such as CA(SA), BAP(SA), AGA(SA), Professional Accountant (SA), FCCA, BA(SA) and ACCA.
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Registered auditors.
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Accounting officers.
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Bookkeepers.
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Trainee accountants.
Price
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R 450.00 - Online admission - Individual.
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Group Price 1 - From R184 per person (up to 5 users)
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Group Price 2 - From R121 per person (up to 10 users)
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Group Price 3 - From R109 per person (over 11 users)
Steps to register for the event:
If you already have a profile, login and register for the webinar.
If you are booking for more than one person, please choose “Group” from the “Type” dropdown.
If you don’t have a profile, create a free profile then login and register for the webinar.
Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series).
Click here to find out about the Technical Resource Centre & CPD Subscription options.
Additional material
By attending this webinar you will be provided with:
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A summarised slide presentation.
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Reference documents and/or course material where available.
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You can ask questions during the webinar and you will also have access to the presenter after the webinar.
Corporate Training Solutions
At the Accounting Academy, we recognize the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.
Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritize hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.
Interested in a bespoke corporate training experience? Reach out to us at [email protected] or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organizational goals.
Contact Us
Have any questions or need any assitance? Contact us today!
- Online chat through our website.
- WhatsApp: Start chatting (+27635026114)
- Phone: 010 593 0466
- E-mail: [email protected]