Overview 

If you are a CPD subscriber on one of the paid for SAAA CPD subscription packages then you qualify to attend the Practice Management (PM) webinar series for free.  

The PM series of webinars is hosted once per month and covers a critical aspect of running and managing a firm. The series is sponsored by the Southern African Institute for Business Accountants (SAIBA). 

The next topic in the PM series is: “Avoid a public relation embarrassment”.  

This module will help you avoid reputational damage caused by press reports and social media. This includes maintaining media relations and handling media inquiries on any matters that put the firm as a whole in the eye of the media. 

Learning objectives  

After attending this webinar you should: 

• Understand public relations.  

• Understand the role of PR agencies.  

• Be aware of the dangers of poor PR.  

• Understand how to manage PR challenges. 

Course content  

• Pubic Relations defined. 

• PR benefits to a brand, business or personality. 

• Improving perception and attracting leads.  

• Managing your PR challenges. 

• Dangers of poor PR.  

Presenter:  

Craig Doonan  

Founder and MD of Leap Communications – a PR and content strategy company.  

Date:  

10 December 2019 

Cost:  

• Free for existing CPD subscribers. Included in your online profile 24/7.  

• Click here to  register for a subscription package. 

CPD hours:  

1 hour for structured CPD accepted by all relevant Professional Bodies including: SAICA, SAIPA, SAIBA, ACCA, CIMA etc.  

Who should attend: 

• Practice managers 

• Owners of small and medium practices 

• Supervisory support staff