Overview   

It is impossible to know exactly what the future holds in the face of this unprecedented crisis which not only South Africa, but the whole world finds itself in. What we do know however, is that business will never look the same again! 

Stepping into this unknown, first order of business will no doubt have to be rethinking and reframing our strategies to ensure not only our survival of the immediate impact of this crisis, but also that we continue to thrive in the challenging economic times that lie ahead. 

Leading business and communication strategist Willem S Eksteen is presenting this webinar where he will unpack how businesses can survive COVID-19 and thrive in its aftermath by using his bespoke integrated engagement approach as a powerful tool for greater collaboration which will gain you the trust and affinity of all your stakeholders, and ultimately, yield real business results for you. 

Says Willem: “The COVID-19 crisis has highlighted the importance of grace to others, both in business and as people – now even more so than ever before. Companies who will thrive in this brave new post COVID-19 world, will be the ones with soul, the ones who add much more value than what they take in payment.” 

Join Willem Eksteen on 7 May 2020 from 10:00 a.m. to 11:00 a.m. as he shows you how you need to rethink your business strategies to weather the COVID-19 storm.  

Learning objectives  

  By the end of this event the participant should: 

• Understand how COVID-19 has changed business; 

• Understand why it's important to restrategise; and 

• Understand how to follow this new strategic approach for success.  

 Content 

  The webinar will cover the following topics:  

• COVID-19 effects on business. 

• Surviving the current storm. 

• Restrategising for the future. 

Obtaining your CPD certificate  

 This webinar qualifies for 1 CPD hour with your professional body including: ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA. The SAAA CPD policy is compliant with IFAC IES7 and is recognised by all relevant professional bodies.  

All attendees are issued with a CPD certificate available in an online profile.  

About the presenters 

Willem Eksteen  

Founding Chief Executive of Stone Consulting, Willem S Eksteen provides counsel to a multitude of blue-chip brands and industry leading organisations, assisting them to develop winning strategies by balancing stakeholder engagement with traditional and cyber communication platforms for best business results. In addition, Willem regularly lectures and speaks on the use of engaging communication as a strategic business tool.  

His degrees in law and journalism provided a strong foundation for a varied local and international business career, and his experience includes living and working across the globe, providing strategic guidance to conglomerates in Southern Africa, Europe and the United States.  

Willem is a strong believer of paying it forward and giving back beyond Stone’s bottom-line. To this end, Stone contributes significantly in funds and pro bono professional skills to several NPOs that in turn, add value towards creating a better and more equitable South African society.  

Who should attend 

  The following persons will benefit from attending this webinar: 

• Professional Accountants including: RA, CA(SA),PA(SA) and BAP(SA).  

• Company directors and managers. 

• Practice owners.   

• Business owners. 

 Price 

This webinar is free. 

Steps to register for the event:  

 If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options.