Overview   

In this third episode of our Attracting New Clients Series, we present an engaging webinar focused on equipping you with skills and strategies that will lead to higher sales conversions.  

Sales mentor and business owner, Janine Lingenfelder presents this session during which she dives into the art of sales mastery by exploring the key strategies for designing effective sales processes and customer journeys.  

Discover real-life success stories and gain practical tips to elevate your sales approach by joining Janine on 7 September 2023 from 09:00 a.m. to 11:00 a.m. 

The Attracting New Clients Series is a 10-part series on mastering client acquisition and retention. You can read more about the series here 

.  

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Acquire full knowledge of how you can create a tailored step-by-step sales process design guide for yourself. 

• Know and be able to use a visual tool for plotting customers' journey stages. 

• Acquire a comprehensive checklist that identifies improvements in the sales process and customer journey. 

• Discover real-life examples to inspire and guide your own customer journey creation.  

• Gain access to practical resources that facilitate the immediate implementation of discussed insights and strategies. 

Content 

The webinar will cover the following topics:  

• Understanding the Sales Process. 

  • Definition of a sales process. 

  • Why a well-defined sales process matters. 

  • Characteristics of an ideal sales process. 

  • Steps to creating your own tailored sales process. 

• Introduction to the Customer Journey. 

  • Definition of a customer journey. 

  • The role of the customer journey. 

  • Stages of a typical customer journey. 

• Creating and Converting Customer Journey 

  • Importance of a customer journey that converts prospects into customers. 

  • Elements of a successful customer journey in the context of accounting services. 

  • Step-by-step guide to creating your own effective customer journey. 

  • Strategies for improving conversion rates at each stage of the customer journey. 

Obtaining your CPD certificate 

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA. 

All attendees are issued with a CPD certificate available in an online profile.   

About the presenter 

Janine Lingenfelder - Sales Coach & Sales Agency Owner 

Janine Lingenfelder is a sales mentor and business owner. She is the founder of Jelani Sales, and co-founder of Explore VAN (Virtual Assistant Network). She brings to the table 14+ years of experience in corporate and small business sales. 

Who should attend? 

The following persons will benefit from attending this webinar: 

• Professional accountants such as CA(SA), BAP(SA), AGA(SA), Professional Accountant (SA), FCCA, BA(SA) and ACCA. 

• Registered auditors. 

• Accounting officers. 

• Bookkeepers. 

• Trainee accountants. 

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users) 

Steps to register for the event:  

If you already have a profile, login and register for the webinar.  

If you are booking for more than one person, please choose “Group” from the “Type” dropdown. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar. 

Corporate Training Solutions

At the Accounting Academy, we recognize the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritize hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.

Interested in a bespoke corporate training experience? Reach out to us at [email protected] or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organizational goals.

Contact Us

Have any questions or need any assitance? Contact us today!

• Online chat through our website.
• WhatsApp: Start chatting (+27635026114)
• Phone: 010 593 0466
• E-mail: [email protected]