Overview

As technology moves more of our working relationships online, this webinar explores some of the unexpected challenges and opportunities it creates for firms. The benefits and risks to firms are well documented - with considerable experience being built up in New Zealand, Australia, Netherlands and UK for us to learn from. What is clear is that there are challenges that arise that probably weren’t expected, and if these can be mastered early on they can provide significant profit advantages. Our expert international speaker will explore the six major challenges that have arisen, look at practical steps to overcome them and the profit payoff for firms.

Presenter

Richard Sergeant, Managing Director, Principle Point (UK)

After 14 years with Sift businesses, including as MD of PracticeWEB (the UK’s largest specialist provider of website and digital services for accountants and financial advisers), Richard setup Principle Point with the explicit aim of helping marketers in UK accountancy practices learn and develop from each other and formulate best practice principles.

Richard is a regular contributor to AccountingWEB and international blogs, presented and facilitated at the Practice Excellence conference (2014, 2015), as well as judged the Practice Excellence Awards (2015). He speaks at national and international network conferences including TGS (2015), and IACA (2014, 2015), and works with clients in the UK, South Africa, Americas, Australia and China.

CPD

Attending the webinar will accrue 2 hours’ CPD for members of a relevant professional body.