Overview  

The success of any accounting practice hinges on its ability to attract and retain top talent. Achieving this requires strategic approaches that not only draw skilled professionals but also foster an engaging work environment that promotes growth and loyalty. 

Join Lornelle Jonas AGA(SA) on 15 April 2025 from 10h00 to 12h00 and discover effective methods for recruiting high-quality talent, enhancing employee engagement and cultivating a workplace culture that supports professional development and long-term commitment. 

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Learn how to build efficient and streamlined recruitment processes that attract the right candidates quickly and effectively. 

• Explore modern recruitment methods, such as leveraging social media, using recruitment software and adopting data-driven approaches for better candidate matching. 

• Understand the critical role of performance management in employee retention, including setting clear expectations, providing regular feedback and fostering a culture of continuous improvement. 

• Develop an inclusive, supportive and flexible work culture that aligns with employees' values and helps to boost engagement and retention. 

• Gain insights into overcoming the unique challenges of hiring the younger generation, particularly those focused on social media and learn how to use employees as brand ambassadors to enhance recruitment efforts. 

Content 

The webinar will cover the following topics:  

• Recruitment Strategy Development 

  • Talent Acquisition Framework 

  • Job Analysis & Role Definition 

  • Candidate Profiling 

  • Sourcing Strategies: Active vs. Passive Candidates 

  • Applicant Tracking Systems (ATS) 

  • Diversity, Equity, and Inclusion (DEI) in Recruitment 

• Recruitment Processes & Best Practices 

  • Structured Interviewing Techniques 

  • Behavioural and Competency-Based Interviewing 

  • Pre-employment Assessments: Skills testing, psychometric assessments 

  • Onboarding Programs 

  • Employer Value Proposition (EVP) 

  • Talent Pool Management: Building and maintaining a candidate pipeline 

• Effective Recruiting Channels 

  • Social Media Recruitment: LinkedIn, Twitter, Instagram, Glassdoor 

  • Employee Referral Programs 

  • Job Boards & Recruitment Agencies 

  • Campus Recruiting & Graduate Programs 

  • Recruitment Marketing 

  • Passive Candidate Engagement 

• Performance Management & Employee Development 

  • Continuous Performance Management 

  • Key Performance Indicators (KPIs) and Metrics 

  • 360-Degree Feedback 

  • Employee Development Plans (EDPs) 

  • Learning and Development (L&D) Programs 

  • Succession Planning and Talent Pool Development 

  • Employee Engagement Surveys & Pulse Surveys 

• Workplace Culture & Employee Experience 

  • Organisational Culture Alignment  

  • Employee Value Proposition (EVP) 

  • Work-Life Balance Initiatives 

  • Remote Work Policies: Hybrid models, flexible hours 

  • Corporate Social Responsibility (CSR) Initiatives 

  • Employee Recognition Programs 

  • Team Building and Collaboration Tools 

• Challenges in Recruiting the Next Generation 

  • Generational Workforce Dynamics: Gen Z and Millennials  

  • Social Media Recruiting Strategies 

  • Employer Branding via Digital Platforms 

  • Authenticity in Brand Messaging 

  • Candidate Expectations and Work-Life Balance 

  • Digital-First Recruiting Practices 

• Leveraging Employees as Brand Ambassadors 

  • Employee Advocacy Programs  

  • influencer Marketing by Employees 

  • Authentic Employer Branding 

  • Employee Testimonials & Social Proof 

  • Referral & Recommendation Networks 

  • Internal Social Networks and Communities 

Obtaining your CPD certificate 

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA. 

All attendees are issued with a CPD certificate available in an online profile.   

About the presenter  

Lornelle Jonas AGA (SA)  

Lornelle Jonas AGA (SA) is the founder and CEO of E'lique Advisory, a global professional services firm specialising in accounting, tax and advisory services. With over 12 years of experience, Lornelle is known for her tech-driven approach, helping businesses leverage cloud-based solutions to drive growth and sustainability.  

A trailblazer and pioneer in the accounting profession, her transformational leadership has earned her multiple accolades, including the Africa Entrepreneur of the Year and Africa Emerging CEO of the Year awards. Lornelle also made history as the first black female-owned Xero platinum partner in South Africa and has been named one of the 100 most influential young Africans of 2025. 

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants including: CA(SA), Professional Accountant (SA), AGA(SA), FCCA, BAP(SA), BA(SA) and ACCA. 

• Management accountants. 

• Accounting officers. 

• Independent reviewers. 

• Registered auditors. 

• Compilers. 

Price 

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R337 per person (up to 5 users)  

• Group Price 2 - From R260 per person (up to 10 users)  

• Group Price 3 - From R224 per person (over 11 users) 

Steps to register for the event:  

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar 

Corporate training solutions 

At SA Accounting Academy, we recognise the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.   

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritise hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.   

Interested in a bespoke corporate training experience? Reach out to us at corporate@accountingacademy.co.za or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organisational goals.   

Contact us 

Have any questions or need any assistance? Contact us today!    

• Online chat through our website.    

• WhatsApp: Start chatting (+27635026114)    

• Phone: 010 593 0466    

• E-mail: ticket@accountingacademy.co.za