Overview

We are proud to present a premier learning event hosted by the Academy for Organisational Change in strategic partnership with WorldsView Academy, titled Transformative Change Management in the Digital Era. This pivotal session is being brought to you through SA Accounting Academy and the SA Legal Academy.

Digital transformation is no longer a project, it is the operating condition of modern organisations. Automation, AI, regulatory complexity, hybrid work, and customer expectation shifts are constantly reshaping how organisations function. Yet many change initiatives still fail, not because leaders lack intention, but because technical changes outpace human readiness, leadership alignment, or structural logic.

This webinar explores how transformational change can be led deliberately in the digital era - integrating leadership behaviour, structural choices, people-side change management, and adaptive learning mindsets. The session will combine clear models, practical lenses, and real cases so participants leave with tools they can immediately use in their organisations.

Learning Objectives

By attending this seminar, participants will be able to:

• Understand how digital transformation amplifies the interplay between strategy, leadership, people, and structure.
• Differentiate technical change from transformational change - and why the difference matters.
• Diagnose where change fails: strategy clarity, structural misalignment, leadership behaviour, or people-side readiness.
• Apply practical frameworks (including ADKAR and Organisational Design lenses) to real scenarios.
• Identify leverage points to guide change more intentionally in their own organisations.

Content Outline

• The Nature of Transformation in the Digital Era
  • Digital change vs. true transformation
  • Why “installing technology” is easier than “changing organisations”
  • Case vignette: A bank installs a new digital platform - but behaviours remain old (Manager Self Service)

Key takeaway: Transformation shifts how decisions are made, how value flows, and how people work together - not only the tools used.

• Strategy and Clarity in Transformative Change
  • Strategy as ongoing sense-making, not a static plan
  • How digital forces create ambiguity - and how leaders should respond
  • The risk of “strategic announcements” without behavioural pathways
  • Simple diagnostic: What exactly needs to change, for whom, and by when?

Practice moment: Participants assess a scenario for missing strategy clarity.

• Leadership Behaviour as the Accelerator (or Brake)
  • Leadership as behaviour rather than position
  • Visibility, credibility, and psychological safety during disruption
  • Case example: A transformation that stalled due to leadership inconsistency (Digital implementation of a performance management system)

Key point: People follow what leaders repeatedly model, not what they announce.

• Structure and Design in a Digital World
  • Why digital change often exposes structural weaknesses
  • Decision rights, workflows, and accountability in high-change environments
  • Hybrid working, cross-functional teams, and digital governance
  • Quick diagnostic: Where the design quietly blocks intended behaviour

Link to practice: Participants map one structural friction from their context.

• The Human Side: Enabling People to Transform
  • Difference between awareness, agreement, and ability
  • ADKAR as a lens for individual change readiness
  • Emotional responses to disruption — resistance as data, not defiance
  • Building learning cultures that support experimentation and iteration

Mini case: Why a technically successful IT rollout still failed operationally (CRM deployment in B2B Distributor)

• Integrating It All: A Practical Change Playbook
  • Combining strategy clarity + structural alignment + people enablement
  • Simple roadmap: Boundary → Possibility → Choice → Development → Integration
  • Common pitfalls: rushing, over-communicating but under-supporting, ignoring informal power
  • Where OD/HR professionals add decisive value

Closing reflection: “If transformation is continuous, what must leadership become?”

Obtaining Your CPD Certificate

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA.

All attendees are issued with a CPD certificate available in an online profile.

About the Presenter

Craig Yeatman

Craig came to the Organisation Design and Development profession in 2004 as an entrepreneur with a love for organisational theory. He is a founder or co-founder of several organisations.

Craig has advised or supported South African and international clients, having lived and/or worked in South Africa, Zimbabwe, Tunisia, Morocco, Algeria, Kenya, Cameroon, Mauritius, Zimbabwe, Egypt, Dubai, Australia, England.

He co-designed WorldsView Academy’s Nine Conversations in Leadership™ and Purposeful Teams interventions and was on the Academy for Organisational Change design team for the Higher Certificate in Organisation Development.

Craig has studied or been taught OD processes in South Africa, and in America – learning from Dr. Lisa Kimball, Dr. Naomi Stanford, Dr. Shirley Knobel, Dr. Ngao Motsei, David Snowden, Dr. Louise van Rhyn, the Berlin Open Space Consortium, Chantelle Wyley, Liora Gross, Benjamin Zander, Peter Block, Wits Business School, Insead and other professionals or institutions. He holds an MBA (Cum Laude) from Wits Business School.

Areas of interest include Organisational Strategy; Organisational Design; Organisational Change; Management, Leadership and Team Development.

Who Should Attend?

The following persons will benefit from attending this webinar:

• Practising accountants including: CA(SA), Professional Accountant (SA), AGA(SA), FCCA, BAP(SA), BA(SA) and ACCA. 
• Management accountants. 
• Accounting officers.
• Independent reviewers.
• Registered auditors.
• Compilers.
• Trainee accountants.

Price

• R 450.00 - Online admission - Individual.
  • Group Price 1 - From R337 per person (up to 5 users)
  • Group Price 2 - From R260 per person (up to 10 users)
  • Group Price 3 - From R224 per person (over 11 users)

Steps to Register for the Event:

• If you already have a profile, login and register for the webinar.
• If you don’t have a profile, create a free profile then login and register for the webinar.
• Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series).
• Click here to find out about the Technical Resource Centre & CPD Subscription options.

Additional Material

By attending this webinar you will be provided with:

• A summarised slide presentation.
• Reference documents and / or course material where available.
• You can ask questions during the webinar and you will also have access to the presenter after the webinar

Corporate Training Solutions

At SA Accounting Academy, we recognise the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritise hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.

Interested in a bespoke corporate training experience? Reach out to us at corporate@accountingacademy.co.za or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organisational goals.

Contact Us

Have any questions or need any assistance? Contact us today!

• Online chat through our website.
• WhatsApp: Start chatting (+27635026114)
• Phone: 010 593 0466
• E-mail: ticket@accountingacademy.co.za