Overview   

The fourth instalment of our Attracting New Clients Series explores email marketing's potential for client acquisition and retention.  

Demystifying email marketing, this webinar highlights the importance of incorporating email marketing into the overall marketing strategy. Rhona MacCormick will show participants how to identify the right audience and grow email lists with practical strategies and creative lead magnets. Highlighting successful email sequence design, participants will also learn how to nurture relationships and convert connections into paying clients. 

Join Rhona MacCormick on 14 September 2023 from 10:00 a.m. to 12:00 p.m. and gain skills and resources for an effective email marketing strategy that enriches and broadens your overall marketing efforts. 

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Understand email marketing, including its benefits and how it fits into your overall marketing strategy. 

• Understand the importance of identifying your target audience for effective email marketing. 

• Gain insights into various strategies for organically growing your email list. 

• Understand what lead magnets are and their role in enticing subscribers to join your email lists. 

• Understand the importance of testing and analysing email performance to optimize future sequences. 

Content 

The webinar will cover the following topics:  

• B2B Buyer Persona Worksheet: 

  • Tool for defining your email subscribers.  

  • Tool for understanding your targeting and messaging. 

• Lead Magnet Idea Book: 

  • Lead magnet ideas to attract email subscribers. 

  • Email subscriber retention. 

• Email Sequence Planner: 

  • A template for planning out your email sequence. 

 Obtaining your CPD certificate 

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA. 

All attendees are issued with a CPD certificate available in an online profile.   

About the presenter 

Rhona MacCormack 

Rhona is a content creator and copywriter who is passionate about creating engaging content that drives action. In today's digital age, building and nurturing an engaged email list is crucial for professionals in your field. Rhona is delighted to guide you on effective strategies to expand your email list, maximize engagement, and ultimately drive business growth in the competitive world of accounting and law. 

Who should attend? 

The following persons will benefit from attending this webinar: 

• Professional accountants such as CA(SA), BAP(SA), AGA(SA), Professional Accountant (SA), FCCA, BA(SA) and ACCA. 

• Registered auditors. 

• Accounting officers. 

• Bookkeepers. 

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users) 

Steps to register for the event:  

If you already have a profile, login and register for the webinar.  

If you are booking for more than one person, please choose “Group” from the “Type” dropdown. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

Corporate Training Solutions

At the Accounting Academy, we recognize the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritize hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.

Interested in a bespoke corporate training experience? Reach out to us at [email protected] or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organizational goals.

Contact Us

Have any questions or need any assitance? Contact us today!

• Online chat through our website.
• WhatsApp: Start chatting (+27635026114)
• Phone: 010 593 0466
• E-mail: [email protected]