Overview    

Modern professional teams are increasingly multi-generational, bringing together individuals with different work experiences, expectations, communication styles, and motivation drivers. While this diversity offers significant value, it can also create friction, misunderstanding, and performance challenges when generational differences are poorly understood or reduced to stereotypes. 

This webinar introduces the concept of cross-generational intelligence as a practical leadership and performance capability. Rather than relying on labels or assumptions, the session focuses on evidence-based insights and practical playbooks that help professionals and leaders navigate generational dynamics more effectively. 

Participants will learn how to adapt communication, feedback, and leadership approaches to suit diverse generational contexts, build trust and accountability, and create high-performing teams that leverage generational diversity as a strength rather than a source of conflict. 

Join Annelien Feldtmann CA(SA), Neuro Coach on 30 July 2026 from 10:00 am to 11:00 am as she equips professionals with practical tools to improve collaboration, engagement, and performance in cross-generational teams.      

Learning objectives   

Attending this webinar will equip you with the following skills:  

• An understanding of how generational contexts influence communication, motivation, work values, and performance expectations 

• Insight into why generational conflict often reflects misaligned assumptions rather than poor attitude or competence 

• Practical tools to adapt communication, leadership, and feedback styles across generations 

• The ability to build trust, accountability, and engagement in multi-generational teams 

• Techniques to apply practical playbooks that improve collaboration, productivity, and retention 

Content   

The webinar will cover the following topics: 

• Why Cross-Generational Intelligence Matters 
  o The impact of generational dynamics on team performance 
  o Risks of unmanaged generational friction 

• Understanding Generational Contexts (Without Labels) 
  o Generational influences versus stereotypes 
  o Socio-economic and workplace context shaping expectations 

• Communication Styles Across Generations 
  o Preferences in communication, feedback, and decision-making 
  o Adapting communication for clarity and trust 

• Motivation, Work Ethic, and Engagement Differences 
  o Different drivers of motivation and commitment 
  o Aligning expectations without compromising standards 

• Managing Performance and Feedback Across Generations 
  o Delivering feedback effectively across age groups 
  o Performance management strategies that build accountability 

• Cross-Generational Conflict and Tension 
  o Common sources of conflict 
  o Practical de-escalation and resolution strategies 

• Leadership Playbooks for Multi-Generational Teams 
  o Adaptive leadership approaches 
  o Building psychological safety and shared standards 

• Building High-Performing Cross-Generational Teams 
  o Leveraging diversity for collaboration and performance 
  o Sustaining engagement and retention    

Obtaining your CPD certificate  

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA.  

All attendees are issued with a CPD certificate available in an online profile.  

About the presenter  

Annelien Feldtmann CA(SA), MCom, ICR   

Annelien Feldtmann is a Chartered Accountant (SA) with 21 years of experience in the public and private sector. She is a qualified Executive, Business and Career Neuro-Coach with clients in the UK, USA and South Africa.    

Annelien has been involved with distance learning institutions and compiled the curriculum transformation competency framework for the College of Accounting Sciences at the University of South-Africa (UNISA). She was a SAICA reviewer and registered assessor with in-depth knowledge of the SAICA Competency Framework and learnership requirements. Annelien is currently the chairperson of the Assessment Committee, as well as assessor of the South African Institute of Taxation (SAIT).  

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants including: CA(SA), Professional Accountant (SA), AGA(SA), FCCA, BAP(SA), BA(SA) and ACCA. 

• Registered auditors. 

• Independent reviewers. 

• Trainee accountants. 

Price 

• R 265.00 - Online admission - Individual.  

  • Group Price 1 - From R184 per person (up to 5 users)  

  • Group Price 2 - From R121 per person (up to 10 users)  

  • Group Price 3 - From R109 per person (over 11 users)  

Steps to register for the event:  

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar. 

Corporate training solutions 

At SA Accounting Academy, we recognise the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.  

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritise hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.  

Interested in a bespoke corporate training experience? Reach out to us at corporate@accountingacademy.co.za or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organisational goals. 

Contact us   

Have any questions or need any assistance? Contact us today!   

• Online chat through our website.   

• WhatsApp: Start chatting (+27635026114)   

• Phone: 010 593 0466   

• E-mail: ticket@accountingacademy.co.za