Overview
This series of webinars will focus on managing and growing your business. Judy Robinson will touch on all aspects that a financial services firm should consider. All feedback and suggestions from attendees will be discussed in the subsequent webinars in order to make these webinars valuable and interactive.
Content
The webinars will cover topics including (but not limited to):
• Staff management
- How to source staff
- How to interview and select staff
- How to manage and motivate staff
- How to prune non-performing staff
• Marketing your services
- This is one of the areas where most professionals fall short: Judy will look at marketing strategies that work and the ones that are not worthwhile
• Cross selling services
- Judy will look at whether you should have a focused approach or if a diversified service offering is more beneficial. There are pros and cons to both
• Practice management
- Practice management is the art of performing all of the above. Judy will discuss what works for her and how you can benefit from this approach
- The way accountants are doing business is changing rapidly: how can you stay abreast of these changes and avoid the risk of being left behind?
Presenter

Judy Robison, General Manager – Learning and Development - WNS Global Services SA (Pty) Ltd
Who should attend
These webinars are aimed at all accounting practitioners and practice owners/managers who want to know how to improve the running of their practice and increase their profitability and productivity.
CPD
Attending the webinar will accrue 2 hours’ CPD for members of a relevant professional body such as ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA.



