Overview    

Many professionals understand money in theory, yet still experience financial stress, poor money decisions, or a lack of long-term financial progress. This is because wealth creation is rarely a purely technical or numerical challenge. Instead, it is driven by behaviour, mindset, emotional patterns, and everyday decision-making. 

This webinar explores the concept of a money story — the deeply ingrained beliefs, habits, and emotional responses that shape how individuals earn, spend, save, and invest. Drawing on behavioural finance, psychology, and timeless wealth principles, the session provides a practical framework to help professionals manage money more intentionally and sustainably. 

Participants will gain insight into why even highly capable individuals struggle with money, how financial behaviour affects stress and wellbeing, and how to build a simple, effective personal money system that supports long-term financial resilience. 

Join Annelien Feldtmann CA(SA), Neuro Coach on 20 August 2026 from 10:00 am to 11:00 am as she helps professionals unlock their wealth potential by understanding and reshaping their relationship with money.     

Learning objectives   

Attending this webinar will equip you with the following skills:  

• An understanding of the psychological and behavioural drivers behind financial success and failure 

• Insight into timeless wealth principles and how to apply them in a modern professional context 

• The ability to identify personal money patterns, blind spots, and emotional triggers 

• Practical strategies to manage money intentionally and reduce financial stress 

• Tools to build a simple, sustainable personal money system 

Content   

The webinar will cover the following topics: 

• Why Smart People Still Struggle with Money 
  o The gap between financial knowledge and behaviour 
  o Common behavioural traps and blind spots 

• The Psychology of Money 
  o Emotional drivers of financial decisions 
  o How beliefs and past experiences shape money behaviour 

• Timeless Wealth Principles (Old Wisdom, Modern Application) 
  o Core principles of wealth creation and preservation 
  o Applying long-standing financial wisdom in today’s context 

• Managing Your Money Like a Grown-Up 
  o Moving from reactive to intentional money management 
  o Building consistency and discipline without complexity 

• Building a Simple Personal Money System 
  o Creating structure for income, spending, saving, and investing 
  o Reducing decision fatigue around money 

• Money, Stress, and Wellbeing 
  o The link between financial behaviour and mental load 
  o Improving wellbeing through financial clarity and control 

Obtaining your CPD certificate  

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA.  

All attendees are issued with a CPD certificate available in an online profile.    

About the presenter  

Annelien Feldtmann CA(SA), MCom, ICR   

Annelien Feldtmann is a Chartered Accountant (SA) with 21 years of experience in the public and private sector. She is a qualified Executive, Business and Career Neuro-Coach with clients in the UK, USA and South Africa.    

Annelien has been involved with distance learning institutions and compiled the curriculum transformation competency framework for the College of Accounting Sciences at the University of South-Africa (UNISA). She was a SAICA reviewer and registered assessor with in-depth knowledge of the SAICA Competency Framework and learnership requirements. Annelien is currently the chairperson of the Assessment Committee, as well as assessor of the South African Institute of Taxation (SAIT).  

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants including: CA(SA), Professional Accountant (SA), AGA(SA), FCCA, BAP(SA), BA(SA) and ACCA. 

• Registered auditors. 

• Independent reviewers. 

• Trainee accountants. 

Price 

• R 265.00 - Online admission - Individual.  

  • Group Price 1 - From R184 per person (up to 5 users)  

  • Group Price 2 - From R121 per person (up to 10 users)  

  • Group Price 3 - From R109 per person (over 11 users)  

Steps to register for the event:  

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar. 

Corporate training solutions 

At SA Accounting Academy, we recognise the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.  

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritise hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.  

Interested in a bespoke corporate training experience? Reach out to us at corporate@accountingacademy.co.za or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organisational goals.  

Contact us   

Have any questions or need any assistance? Contact us today!   

• Online chat through our website.   

• WhatsApp: Start chatting (+27635026114)   

• Phone: 010 593 0466   

• E-mail: ticket@accountingacademy.co.za