Overview    

Motivation, engagement, and performance in the workplace are often misunderstood and incorrectly attributed to skills, attitude, or work ethic. In reality, deeply embedded work values play a far greater role in shaping how professionals experience their work, interact with others, and sustain energy over time. 

This webinar explores how work values influence motivation, frustration, engagement, and conflict in professional environments. It demonstrates how misalignment between an individual’s work values and their role, team, or organisational culture is frequently the underlying cause of disengagement, burnout, and performance challenges. 

By developing a clear understanding of work values, professionals and managers can make more informed career, leadership, and people-management decisions, improving both individual satisfaction and organisational effectiveness. 

Join Annelien Feldtmann CA(SA), Neuro Coach on 23 April 2026 from 10:00 am to 11:00 am as she unpacks the concept of work values, introduces a structured framework of transversal work values, and guides participants in identifying what truly motivates and energises their professional path. 

Learning objectives   

Attending this webinar will equip you with the following skills:  

• A clear understanding of what work values are and how they drive motivation, frustration, and performance 

• Insight into the 22 transversal work values that influence behaviour across roles and industries 

• The ability to identify your own dominant work values and their impact on career satisfaction and energy 

• An understanding of how different work-value profiles affect team dynamics, leadership, and conflict 

• Practical knowledge of how work-value assessments can be used to improve engagement, role fit, and management decisions 

Content   

The webinar will cover the following topics 

• Understanding Work Values and Motivation 
  o The role of work values in motivation and engagement 
  o Distinguishing values from skills, personality, and attitudes 

• The 22 Transversal Work Values 
  o Overview of the transversal work-value framework 
  o How work values influence behaviour across professions 

• Identifying Your Work-Value Profile 
  o Understanding dominant and secondary work values 
  o The link between work values, satisfaction, and energy levels 

• Work Values and Career Energy 
  o Value alignment and long-term career sustainability 
  o Early warning signs of work-value misalignment 

• Work Values in Teams and Organisations 
  o The impact of work values on team dynamics and conflict 
  o Using work values as a leadership and management tool 
  o Applying structured work-value assessments in organisations 

Obtaining your CPD certificate  

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA.  

All attendees are issued with a CPD certificate available in an online profile.  

About the presenter  

Annelien Feldtmann CA(SA), MCom, ICR   

Annelien Feldtmann is a Chartered Accountant (SA) with 21 years of experience in the public and private sector. She is a qualified Executive, Business and Career Neuro-Coach with clients in the UK, USA and South Africa.    

Annelien has been involved with distance learning institutions and compiled the curriculum transformation competency framework for the College of Accounting Sciences at the University of South-Africa (UNISA). She was a SAICA reviewer and registered assessor with in-depth knowledge of the SAICA Competency Framework and learnership requirements. Annelien is currently the chairperson of the Assessment Committee, as well as assessor of the South African Institute of Taxation (SAIT).  

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants including: CA(SA), Professional Accountant (SA), AGA(SA), FCCA, BAP(SA), BA(SA) and ACCA. 

• Registered auditors. 

• Independent reviewers. 

• Trainee accountants. 

Price 

• R 265.00 - Online admission - Individual.  

  • Group Price 1 - From R184 per person (up to 5 users)  

  • Group Price 2 - From R121 per person (up to 10 users)  

  • Group Price 3 - From R109 per person (over 11 users)  

Steps to register for the event:  

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar. 

Corporate training solutions 

At SA Accounting Academy, we recognise the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in accounting and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.  

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritise hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.  

Interested in a bespoke corporate training experience? Reach out to us at corporate@accountingacademy.co.za or call 010 593 0466. Together, let's design a training program that elevates your team's capabilities and aligns with your organisational goals.  

Contact us   

Have any questions or need any assistance? Contact us today!   

• Online chat through our website.   

• WhatsApp: Start chatting (+27635026114)   

• Phone: 010 593 0466   

• E-mail: ticket@accountingacademy.co.za