Accounting Practice Recruitment: How to Attract and Retain Top Talent


CPD hours: 2 Hours

Price: R450.00

Video Type: Single

Presenter: Lornelle Jonas
AGA (SA)
...

Accounting Practice Recruitment: How to Attract and Retain Top Talent

CPD Hours: 2

Price: R450.00


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Title / Topic

Accounting Practice Recruitment: How to Attract and Retain Top Talent

Presenters : Lornelle Jonas


Overview  

The success of any accounting practice hinges on its ability to attract and retain top talent. Achieving this requires strategic approaches that not only draw skilled professionals but also foster an engaging work environment that promotes growth and loyalty. 

Join Lornelle Jonas AGA(SA) and discover effective methods for recruiting high-quality talent, enhancing employee engagement and cultivating a workplace culture that supports professional development and long-term commitment. 


Learning objectives  

Attending this webinar will equip you with the following skills: 

  • Learn how to build efficient and streamlined recruitment processes that attract the right candidates quickly and effectively. 

  • Explore modern recruitment methods, such as leveraging social media, using recruitment software and adopting data-driven approaches for better candidate matching. 

  • Understand the critical role of performance management in employee retention, including setting clear expectations, providing regular feedback and fostering a culture of continuous improvement. 

  • Develop an inclusive, supportive and flexible work culture that aligns with employees' values and helps to boost engagement and retention. 

  • Gain insights into overcoming the unique challenges of hiring the younger generation, particularly those focused on social media and learn how to use employees as brand ambassadors to enhance recruitment efforts. 


Content 

The webinar will cover the following topics:  

  • Recruitment Strategy Development 

    • Talent Acquisition Framework 

    • Job Analysis & Role Definition 

    • Candidate Profiling 

    • Sourcing Strategies: Active vs. Passive Candidates 

    • Applicant Tracking Systems (ATS) 

    • Diversity, Equity, and Inclusion (DEI) in Recruitment 

  • Recruitment Processes & Best Practices 

    • Structured Interviewing Techniques 

    • Behavioural and Competency-Based Interviewing 

    • Pre-employment Assessments: Skills testing, psychometric assessments 

    • Onboarding Programs 

    • Employer Value Proposition (EVP) 

    • Talent Pool Management: Building and maintaining a candidate pipeline 

  • Effective Recruiting Channels 

    • Social Media Recruitment: LinkedIn, Twitter, Instagram, Glassdoor 

    • Employee Referral Programs 

    • Job Boards & Recruitment Agencies 

    • Campus Recruiting & Graduate Programs 

    • Recruitment Marketing 

    • Passive Candidate Engagement 

  • Performance Management & Employee Development 

    • Continuous Performance Management 

    • Key Performance Indicators (KPIs) and Metrics 

    • 360-Degree Feedback 

    • Employee Development Plans (EDPs) 

    • Learning and Development (L&D) Programs 

    • Succession Planning and Talent Pool Development 

    • Employee Engagement Surveys & Pulse Surveys 

  • Workplace Culture & Employee Experience 

    • Organisational Culture Alignment  

    • Employee Value Proposition (EVP) 

    • Work-Life Balance Initiatives 

    • Remote Work Policies: Hybrid models, flexible hours 

    • Corporate Social Responsibility (CSR) Initiatives 

    • Employee Recognition Programs 

    • Team Building and Collaboration Tools 

  • Challenges in Recruiting the Next Generation 

    • Generational Workforce Dynamics: Gen Z and Millennials  

    • Social Media Recruiting Strategies 

    • Employer Branding via Digital Platforms 

    • Authenticity in Brand Messaging 

    • Candidate Expectations and Work-Life Balance 

    • Digital-First Recruiting Practices 

  • Leveraging Employees as Brand Ambassadors 

    • Employee Advocacy Programs  

    • influencer Marketing by Employees 

    • Authentic Employer Branding 

    • Employee Testimonials & Social Proof 

    • Referral & Recommendation Networks 

    • Internal Social Networks and Communities 

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