Technology
Getting digitally ready Part 2 (2019) - Webinar on demand
CPD Hours: 1
Price: Complimentary
Title / Topic
Getting digitally ready Part 2 (2019) - Webinar on demand
Getting digitally-ready – Part 2
Presenter: David Delaney
Learning objectives
By the end of this event the participant should:
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Recognise the current marketing challenges that warrant the need for automation;
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Be able to set out objectives and channels for marketing automation campaigns;
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Understand the importance of sequences and their role in the sales funnel; and
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Be able to deliver more focused content and offers.
Content
This webinar will cover the following topics:
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Current marketing challenges.
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Marketing automation objectives.
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Marketing automation channels.
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Sequences and the sales funnel.
