This training session provides you with the easy-to-follow and implement practical process that Nestene used in laser focusing the marketing materials and processes for her own virtual audit firm. The first step in marketing is always to get to know your ideal customer, understand how you serve them, where to find them and how to communicate with them. Learning this skill from digital marketers has been historically difficult, and complicated for accountants, and has often resulted in less than desirable results. Finally, we have an accountant that has modified the process to make it applicable, practical, and easy to implement in any accounting and professional services firm. Watch this webinar to find out how to build your ideal customer avatar in 30 minutes or less.