Webinars On-Demand

Accelerating Accounting Practice Growth in a Stagnant Economy

Overview     

In the current stagnant economic climate, accountants must go beyond their technical expertise and embrace marketing and sales techniques to unlock growth for their accounting practice.  

Nestene and her co-presenters will provide attendees with valuable, and actionable insights on:  

• Identifying the ideal customer. 

• Mastering the sales process. 

• Establishing a robust online presence. 

• Leveraging the power of email marketing. 

• Harnessing the productivity-enhancing capabilities of artificial intelligence. 

• Utilizing LinkedIn for lead generation. 

• Leveraging podcasts for content marketing. 

• Creating a client-centric brand. 

• Harnessing the power of networking.  

Attend this webinar and gain actionable insights and practical tips that can be implemented immediately to enhance marketing and sales focus, resulting in accelerated growth for your accounting practice.  

Learning objectives    

   By attending this webinar you will gain the following competencies: 

• Understanding of how to identify and attract your ideal clients through targeted strategies. 

• The ability to construct an efficient sales process and customer journey that effectively transforms leads into loyal customers. 

• Knowledge to establish and manage a strong online presence that attracts and retains clients. 

• Actionable insights to execute successful email marketing communication with sequences that nurture connections and converts prospects into clients. 

• Practical tips for utilising technology to enable you to reach a wider customer base and effectively communicate your services. 

Content   

   The webinar will cover the following foundational to intermediate topics:  

• Client Acquisition Strategy: 

  • Ideal Customer Avatar Identification 

  • Value Proposition Formulation 

  • Sales and Marketing Messaging 

  • Creation of Conversion-oriented Offers 

• Sales Process Architecture: 

  • Ideal Sales Process for Professional Services Firms 

  • Customer Journey Mapping 

  • Conversion Strategy 

• Digital Presence Building: 

  • Business Listings and Directories 

  • Social Media Client Generation Strategies 

  • Content Marketing Guidelines 

  • Website Layout and Optimization for Client Attraction 

  • Search Engine Optimization (SEO) 

  • Testimonials, Reviews, and Case Studies Utilization 

• Email Marketing: 

  • Email Marketing Mechanism 

  • Email List Segmentation and Growth 

  • Lead Magnet Development 

  • Conversion-focused Email Sequence Planning 

• Artificial Intelligence in Marketing: 

  • Utilizing ChatGPT for Content Creation 

  • Employing Dall-E for Image Generation 

  • Using Bluecap for Sales Process Optimization 

• LinkedIn Lead Generation: 

  • LinkedIn Profile Optimization 

  • Ideal Client Connection Strategy on LinkedIn 

  • Post-Connection Engagement Tactics 

• Podcasting for Content Marketing: 

  • Podcasting as a Client Attraction Tool 

  • Podcasting Best Practices 

  • Podcasting Ideas for Professional Services Firms 

• Brand Development: 

  • Psychology of Shape and Color in Branding 

  • Essential Branding Elements 

  • Creation of a Client-centric Brand 

• Networking and Referrals: 

  • Networking for Client Attraction 

  • Networking Best Practices 

• Comprehensive Client Acquisition Strategy: 

  • Integrating Various Strategies 

  • Future Steps 

  • Follow-up Webinar Opportunities 

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