Accountants constantly negotiate, whether in discussing fees, resolving audit findings, managing budgets or engaging with tax authorities. However, many treat negotiation as a positional exchange rather than a strategic process for creating and claiming value.
In this webinar, Bekithemba Ndebele ACCA redefines negotiation for accountants as a structured, strategic approach focused on collaboration, not confrontation. Attendees will learn to move beyond price haggling and develop the mindset of trusted advisors who negotiate outcomes that strengthen client relationships, enhance profitability and manage risk.
Join Bekithemba to explore the psychology, strategy and structure of effective negotiation which will yield results that benefit both your organisation and your clients.
Attending this webinar will equip you with the following skills:
Differentiate between positional bargaining (distributive) and interest-based (integrative) negotiation strategies and know when to apply each.
Apply a structured framework to prepare for and execute complex negotiations, moving beyond improvisation.
Utilise advanced communication and psychological techniques to uncover underlying interests, manage emotions, and influence outcomes.
Identify and create value in negotiations beyond price, such as terms, scope and relationship capital.
Develop strategies to handle common negotiation challenges in accounting, such as deadlocks, difficult tactics and fee discussions.
The webinar will cover the following topics:
The Strategic Negotiator's Mindset
Transitioning from Technician to Advisor
The Limitation of Positional Bargaining (Distributive Negotiation)
The Power of Interest-Based Negotiation (Integrative Negotiation)
The Negotiator's Dilemma: Creating vs. Claiming Value.
The Pre-Negotiation Framework: Preparation is Power
Defining Negotiation BATNA (Best Alternative to a Negotiated Agreement)
WATNA (Worst Alternative) and ZOPA (Zone of Possible Agreement)
Identifying Interests vs. Positions
Information Asymmetry and Intelligence Gathering
Setting Aspiration Points and Reservation Points.
The Negotiation Process & Tactical Execution
The Four-Phase Model: Prepare, Discuss, Propose, Bargain
Advanced Questioning Techniques to Uncover Interests
Anchoring and Counter-Anchoring
Framing and Reframing Proposals
Managing Concessions Strategically.
Navigating Psychological Biases & Difficult Situations
Recognising Cognitive Biases (Confirmation Bias, Overconfidence, Escalation of Commitment)
Dealing with Hardball Tactics and Emotional Manipulation
Breaking Impasse and Deadlock
The Role of Emotional Intelligence (EQ) in De-escalation.
Application in Key Accounting Scenarios
Client Fee and Scope Negotiations
M&A Due Diligence and Purchase Price Adjustments
Dispute Resolution with Tax Authorities (e.g., SARS)
Negotiating Terms with Lenders and Vendors
Internal Resource and Budget Allocation.