6 The Premium - The 7 Avenues Of New Fees
CPD Hours: 1
Price: R195.00
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Read more about seriesThe beautiful thing about being an accountant, up to now, is that there has been very little economic imperative to be proactive. The firm, and indeed the profession, are built upon a recurring fee model that removes the need to hunt and kill that most of our clients have to do to make their payroll commitments each month. No wonder, then, that so many business owners see the accountant as the ‘necessary evil’ as opposed to the ‘company asset’. Educating your market on why you are a superior choice to the alternatives open to them prepares you for a race to the top of price in extra work orders (known as EWOs).
The above is all well and good, but where do you actually begin to find those business who are both receptive to a conversation about engaging you for more than just compliance work AND have the money to spend on it? There are only seven avenues to pursue when reigniting or finding new clients to work with.
Join Martin to not only find out what those 7 avenues are but to begin immediately to build your pipeline of future fees.